Admirable brands foster real relationships with their audience through shared values. Design helps to promote these values, encouraging truly authentic connections.

The reversed label is the unifying symbol for cared for and repaired garments.

The current, flawed view of consumerism (top) compared to an alternative model (bottom).

Common Label's ultimate goal is to change our current views of the clothes we own.

The Common Label exhibit at Dutch Design Week. Photo: Louisa Stickelbruck

Examples of reconstructed clothes. Design: A. Minnaard. Photo: L. Stickelbruck.

Examples of mended clothes. Design: A. Minnaard. Photo: L. Stickelbruck.

Examples of mended clothes. Design: A. Minnaard. Photo: L. Stickelbruck.

Examples of modified clothes. Design: A. Minnaard. Photo: L. Stickelbruck.

Examples of modified clothes. Design: A. Minnaard. Photo: L. Stickelbruck.

Examples of reconstructed clothes. Design: A. Minnaard. Photo: L. Stickelbruck.

Examples of modified clothes. Design: A. Minnaard. Photo: L. Stickelbruck.

The CL website; designed to clearly lay out the problem and how they are helping.

The main functions of Common Label work together to create a circular system.

Care methods fall into three distinct groups: mend, modify, and reconstruct.

Common Label

Strategy
Creative Direction
Identity
Web

Common Label is building an open-source platform of methods and tools to fight textile pollution. Alm Projects is working with our friends at Precious Plastic and Earthworm Project to build the Common Label identity and platform. The initiative focuses on open-sourcing global knowledge of clothing care and repair with an intuitive platform for individuals worldwide. As part of our research to slow the creation of clothing waste though mending, modifying, and reconstructing, Common Label is working with the Or Foundation in Accra, Ghana to better understand methods of processing waste into resources. The complete platform will comprise of a library of mending techniques as well as a map (similar to that of Precious Plastic) where community members can find local resources to upcycle, repair, and ultimately dispose of their clothing.

Common Label

Strategy
Creative Direction
Identity
Web

Read More ↓↓

Common Label is building an open-sourced platform of methods and tools to fight textile pollution. Alm Projects is working with our friends at Precious Plastic and Earthworm Project to build the Common Label identity and platform. The initiative focuses on open-sourcing global knowledge of clothing care and repair with an intuitive platform for individuals worldwide. As part of our research to slow the creation of clothing waste though mending, modifying, and reconstructing, Common Label is working with the Or Foundation in Accra, Ghana to better understand methods of processing waste into resources. The complete platform will comprise of a library of mending techniques as well as a map (similar to that of Precious Plastic) where community members can find local resources to upcycle, repair, and ultimately dispose of their clothing.

The GS logomark blends the studio's initials with cues from musical notation.

The logotype is shaped by the signature windows found on the Gwynne Building.

The final identity emphasizes Gwynne Sound's function and place.

Gwynne Sound is split into three verticals: Brandsonics, Engineering, and Studio.

The symbol family is accompanied by a window arch motif.

We ideated into three silos: Contemporary Classical, On Site, and Nouveau.

The Gwynne Building, home to the studio, is an inspiring architectural feat.

The final logomark had to feel balanced and cohesive.

Gwynne Sound

Local Business
Identity

Gwynne Sound is a multi-faceted recording studio in Cincinnati, Ohio. In 2017, Dan Carruthers and his team at what was then Sound Images had the vision to build on the studio’s storied past while moving the needle forward toward a new identity. Alm Projects melded sonic elements with cues from the historic Gwynne Building that the studio calls home to create an updated identity to reflect the new vision of the recording studio. After redefining the brand with the Gwynne team, we expanded the work to update all aspects of the business; from invoices to social media.

Gwynne Sound

Local business
Identity

Read More ↓↓

Gwynne Sound is a multi-faceted recording studio in Cincinnati, Ohio. In 2017, Dan Carruthers and his team at what was then Sound Images had the vision to build on the studio’s storied past while moving the needle forward toward a new identity. Alm Projects melded sonic elements with cues from the historic Gwynne Building that the studio calls home to create an updated identity to reflect the new vision of the recording studio. After redefining the brand with the Gwynne team, we expanded the work to update all aspects of the business; from invoices to social media.

Every FEIT shoe is made by hand from natural materials.

Materials are selected in consideration of natural function.

Almanac contributed creative direction to FEIT product photography.

Almanac also contributed to FEIT brand documentation.

Natural materials used in FEIT products.

Almanac worked with FEIT & BDDW on a collection of 60 hand painted shoes.

Creative direction for the project shows off the shoe pattern pieces.

A FEIT & BDDW hand carved stamp.

FEIT openly encourages the maintenance and patina of their products.

FEIT offers repair services for the objects they produce.

Illustrating the beauty of wear and tear.

The FEIT care kit encourages routine product maintenance at home.

Select FEIT soles are made from Lactae Hevae (milk of the rubber tree).

FEIT

Creative Direction
Strategy

FEIT is a footwear brand built on the uncompromising ideals of quality and craft, with a commitment to building products out of naturally-occurring materials. Alm Projects is routinely involved in the brand's overall direction and helps convey the brand outwardly through storytelling and imagery. Additionally, we helped out on two strategic collaborations that expanded the idea of what a FEIT product could be. We worked together with BDDW on a very special collection of hand-painted, dyed, and embossed FEIT hiking boots that blur the boundary between objects and art. We also connected with the creative sisters of the British brand Toogood to explore how we could add self-expression to FEIT products.

FEIT

Creative Direction
Strategy

Read More ↓↓

FEIT is a footwear brand built on the uncompromising ideals of quality and craft, with a commitment to building products out of naturally-occurring materials. Alm Projects is routinely involved in the brand's overall direction and helps convey the brand outwardly through storytelling and imagery. Additionally, we helped out on two strategic collaborations that expanded the idea of what a FEIT product could be. We worked together with BDDW on a very special collection of hand-painted, dyed, and embossed FEIT hiking boots that blur the boundary between objects and art. We also connected with the creative sisters of the British brand Toogood to explore how we could add self-expression to FEIT products.

Black Ops visually reflects its chosen name and mode of operation.

The fluid group is more easily defined by what it isn't.

Language from the core business plan translated to visual space.

A simple color palette stands out only when necessary.

A selection of graphic treatments created for the client.

Website developed for the agency.

Black Ops

Creative Direction
Identity

Black Ops is an multi-faceted new business accelerator focused on helping athletes and entertainers. They provide strategy, design, development, and connections to aid start up businesses to reach profitability. Alm Projects was asked to build out the general mood and identity for the company, applying an air of mystique and stealth throughout the company's appearance. We developed the identity and aesthetics to appeal specifically to athletes and entertainers.

Black Ops

Creative Direction
Identity

Read More ↓↓

Black Ops is an multi-faceted new business accelerator focused on helping athletes and entertainers. They provide strategy, design, development, and connections to aid start up businesses to reach profitability. Alm Projects was asked to build out the general mood and identity for the company, applying an air of mystique and stealth throughout the company's appearance. We developed the identity and aesthetics to appeal specifically to athletes and entertainers.

A reused cotton t-shirt printed with Almanac graphics.

Almanac is guided by 4 key pillars. Location / Cooperation / Materials / NOW

The meaning of the Almanac Logo.

Windsor New Bold is a typeface we created for Almanac.

Almanac seeks to improve beings and earth with objects.

Patches allow us to express ideas we believe in.

Almanac began in 2015. Here it is in 2017 DAAP WORKS.

Almanac shares stories periodically.

Various Almanac stories are shared thorughout the year.

The Earth divided by Almanac into various climates.

Ø

Strategy
Identity

Almanac is the direct manifestation of our passions at Alm Projects. This project is our view of what the evolution of the "brand" can be. For the identity of Almanac the team updated Windsor Bold, inspired by its use in "The Whole Earth Catalog", to use as the brand's signature typeface. The Almanac ø symbol is a depiction of our planet on its axial tilt, it represents how we are all just a bit off along with our consideration of the whole earth in all we do. We alsø like that it's a symbøl yøu can type Ø! A ceramic button and patch system serves as the physical branding element for Almanac. Buttons can easily be sewn onto any garment and allow users to attach patches that reflect their values onto clothing that might otherwise be void of personal connection.

Almanac

Strategy
Identity

Read More ↓↓

Almanac is the direct manifestation of our passions at Alm Projects. This project is our view of what the evolution of the "brand" can be. For the identity of Almanac the team updated Windsor Bold, inspired by its use in "The Whole Earth Catalog", to use as the brand's signature typeface. The Almanac ø symbol is a depiction of our planet on its axial tilt, it represents how we are all just a bit off along with our consideration of the whole earth in all we do. We alsø like that it's a symbøl yøu can type Ø! A ceramic button and patch system serves as the physical branding element for Almanac. Buttons can easily be sewn onto any garment and allow users to attach patches that reflect their values onto clothing that might otherwise be void of personal connection.

A visual representation of both analog and digital at once.

The process of making prologue.

Japanese Gyotaku in digital space.

19 Orignal Gyotaku prints.

Capsule collection making use of Prologue graphics.

Prologue T-shirt as worn by collaborator Shelby Wauligman.

Prologue garment with fish receipt information.

Stamped labels for Prologue garments.

Prologue

Creative Direction
Identity

Prologue is an apparel collection centered around the pursuit of harmony between analog and digital, two commonly opposed spaces. To illustrate the intention, the project employs Gyotaku, the Japanese art of fish printing, and photo manipulation. Each piece in Prologue utilizes a combination of contemporary bonding technologies, direct-to-garment printing, and laser cutting to add further contrast apart from the analog origin of the prints.

Prologue

Creative Direction
Identity

Read More ↓↓

Prologue is an apparel collection centered around the pursuit of harmony between analog and digital, two commonly opposed spaces. To illustrate the intention, the project employs Gyotaku, the Japanese art of fish printing, and photo manipulation. Each piece in Prologue utilizes a combination of contemporary bonding technologies, direct-to-garment printing, and laser cutting to add further contrast apart from the analog origin of the prints.