Common Label is building an open-sourced platform of methods and tools to fight textile pollution. Alm Projects is working with our friends at Precious Plastic and Earthworm Project to build the Common Label identity and platform. The initiative focuses on open-sourcing global knowledge of clothing care and repair with an intuitive platform for individuals worldwide. As part of our research to slow the creation of clothing waste though mending, modifying, and reconstructing, Common Label is working with the Or Foundation in Accra, Ghana to better understand methods of processing waste into resources. The complete platform will comprise of a library of mending techniques as well as a map (similar to that of Precious Plastic) where community members can find local resources to upcycle, repair, and ultimately dispose of their clothing.
Gwynne Sound is a multi-faceted recording studio in Cincinnati, Ohio. In 2017, Dan Carruthers and his team at what was then Sound Images had the vision to build on the studio’s storied past while moving the needle forward toward a new identity. Alm Projects melded sonic elements with cues from the historic Gwynne Building that the studio calls home to create an updated identity to reflect the new vision of the recording studio. After redefining the brand with the Gwynne team, we expanded the work to update all aspects of the business; from invoices to social media.
FEIT is a footwear brand built on the uncompromising ideals of quality and craft, with a commitment to building products out of naturally-occurring materials. Alm Projects is routinely involved in the brand's overall direction and helps convey the brand outwardly through storytelling and imagery. Additionally, we helped out on two strategic collaborations that expanded the idea of what a FEIT product could be. We worked together with BDDW on a very special collection of hand-painted, dyed, and embossed FEIT hiking boots that blur the boundary between objects and art. We also connected with the creative sisters of the British brand Toogood to explore how we could add self-expression to FEIT products.
Black Ops is an multi-faceted new business accelerator focused on helping athletes and entertainers. They provide strategy, design, development, and connections to aid start up businesses to reach profitability. Alm Projects was asked to build out the general mood and identity for the company, applying an air of mystique and stealth throughout the company's appearance. We developed the identity and aesthetics to appeal specifically to athletes and entertainers.
Almanac is the direct manifestation of our passions at Alm Projects. This project is our view of what the evolution of the "brand" can be. For the identity of Almanac the team updated Windsor Bold, inspired by its use in "The Whole Earth Catalog", to use as the brand's signature typeface. The Almanac ø symbol is a depiction of our planet on its axial tilt, it represents how we are all just a bit off along with our consideration of the whole earth in all we do. We alsø like that it's a symbøl yøu can type Ø! A ceramic button and patch system serves as the physical branding element for Almanac. Buttons can easily be sewn onto any garment and allow users to attach patches that reflect their values onto clothing that might otherwise be void of personal connection.
Prologue is an apparel collection centered around the pursuit of harmony between analog and digital, two commonly opposed spaces. To illustrate the intention, the project employs Gyotaku, the Japanese art of fish printing, and photo manipulation. Each piece in Prologue utilizes a combination of contemporary bonding technologies, direct-to-garment printing, and laser cutting to add further contrast apart from the analog origin of the prints.